Marshall of Singapore: The Extraordinary Life & Times of David Saul Marshall (1908-1995)
Promenade, Level 10, National Library Building
12 December 2008 - 20 February 2009
10 am - 9pm daily
Objective
A joint effort by the National Library of Singapore and the Institute of Southeast Asian Studies, the purpose of this exhibition is to celebrate the life of one of the leading figures of Singapore's history. Also, it aims to better educate the general public and make them aware of this extraordinary figure in Singapore's history.
Target Audience
The main group of people that would be drawn to this exhibit would most probably consist of the general public and school students having history or social studies class.
Publicity
There is little publicity on this small event. Other than a small paragraph on the National Library website, there is little publicity for this event.
Media Coverage
There is no media coverage for this event.
One possible reason is that the exhibition is a small one and hence, it would not be news worthy enough. Also, unless there is a famous VIP gracing the opening of the exhibit, library exhibits tend not to attract the attention of the media.
I think one way to attract the media would be to have a relative of David Marshall appear and talk about the life of his relative or give his or her views on how David has impacted Singapore.
Evaluation of Success
Basing on the crowd that has been generated by this exhibition, I would have to conclude that the exhibit is a failure in its purpose in educating the general public as not much of the general public is present.
One way in which i would improve the exhibit is to create more points of interaction between the visitor and the information. Instead of having the traditional musuem exhibit process where information is read off the walls, I would try to add a video clip or a compilation of video clips during the life of David Marshall. Also, I would introduce a form of conducted tour around the exhibit beginning with a video montage of David Marshall and proceeding on the early beginnings and ending off with his death.
Just For Laughs
David also enjoyed picking his nose from time to time as seen below.
